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Jesrina Ann Xavier

Senior Lecturer

Sunway University

Malaysia

Research Interests

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Articles (12)

Year:

2026

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2026

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2026

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2025

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2025

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2025

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2024

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2024

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2024

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2024

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2024

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2024

Collaborators (3)

Kok Wei Khong

Dean

University of Nottingham Ningbo China (UNNC)

CHINA

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Shio Gai Quek

Lecturer

Monash University Malaysia.

MALAYSIA

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Ponmalar N Alagappar

Senior Lecturer

University of Malaya

MALAYSIA

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ApplyKite TwinLearns as you apply

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Review drafts before you send them.

Jesrina Ann Xavier

Research Interests

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Articles (12)

Modeling user retention in service-oriented livestreaming: the role of IT affordances, parasocial interaction, and privacy concerns

From self-reliance to structural abandonment: Rethinking refugee entrepreneurship in Malaysia

Understanding Continuous Watching Intention in Live Streaming: A Systematic Review and the Emotional-Cognitive-Social Conceptual Framework

Editorial: What is “phygital” entrepreneurship?

Harnessing Entrepreneurial Drive, Identifying Market Opportunities, and Leveraging Social Networks

Beyond breathing exercises: rethinking mindfulness through a Buddhist lens to combat unethical decision-making in organizations

A conceptual framework of executive coaching in family business succession planning: the Malaysian context

Consumers’ motivation to purchase second-hand clothing: a multimethod investigation anchored on belief elicitation and theory of planned behavior

Impact of athlete performance and brand social value on product involvement: a mediation role of celebrity endorsement in social media

Resource orchestration in Indian ethnic entrepreneurial enterprises through generation change in Malaysia

Social Entrepreneurship and Sustainability: A Conceptual Framework

Why am I obsessed with viewing mukbang ASMR? The roles of mediated voyeurism and intertemporal choice

Collaborators (3)

Kok Wei Khong

Shio Gai Quek

Ponmalar N Alagappar

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