Jesús Martínez-Navarro
Assistant professor
Universidad de Alicante
SpainResearch Interests
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About
Jesús Martínez-Navarro is an Assistant Professor at the University of Alicante, Spain. His research areas encompass tourism technologies, wine marketing, and consumer-generated advertising in the digital era. He has published recent articles exploring the readiness of tourists for smart destinations, the evolution of tourism research in Spain, and factors influencing video ad creation among consumers.
Articles (4)
Year:
2025
Year:
2024
Year:
2024
Year:
2021
Collaborators (2)
Ricardo Sellers-Rubio
Catedrático de Universidad / Professor
Universidad de Alicante
SPAIN
Fernando Campayo Sanchez
Universidad de Alicante
SPAIN
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