Ji Young Lee

Associate Professor

Buffalo State College

United States

Research Interests

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About

Ji Young Lee is an Associate Professor at Buffalo State University, located in the United States. Her research focuses on the intersection of consumer behavior and technology in the retail sector, with recent publications exploring topics such as artificial intelligence in fashion, sustainable packaging, and the influence of augmented reality on shopping experiences. Additionally, she investigates the factors motivating appearance management behaviors among young women.

Articles (6)

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Collaborators (1)

Dooyoung Choi

Old Dominion University

UNITED STATES

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Ji Young Lee

Research Interests

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Articles (6)

Artificial intelligence‐powered chatbots in the fashion sector: The Affect–Behavior–Cognition model of attitudes

Saving Brick-and-Mortar Fashion Retail : The Impact of ‘Consumer-Engaged’ Retail-tainment on Store Perceptions and Store Loyalty

Because It Is Green or Unique? Exploring Consumer Responses to Unique Types of Sustainable Packaging

Frugal or Sustainable? The Interplay of Consumers’ Personality Traits and Self-Regulated Minds in Recycling Behavior

How mobile augmented reality digitally transforms the retail sector: examining trust in augmented reality apps and online/offline store patronage intention

Identifying attributes motivating appearance management behaviours among young college women: Narcissism, self-efficacy, body attitudes and internalization of beauty ideals

Collaborators (1)

Dooyoung Choi

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