Jihyeong Son

Associate Professor

Washington State University

United States

Research Interests

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About

Dr. Jihyeong Son is an Associate Professor at Washington State University in the United States. His research focuses on consumer behavior, particularly regarding sustainability in the apparel industry and the role of social media in marketing strategies. Recent articles authored by Dr. Son explore the complexities of consumer intentions related to sportswear and the dynamics of communication about sustainable products on social media platforms.

Articles (3)

Year:

2025

Year:

2022

Year:

2021

Collaborators (1)

Juyoung Lee

Assistant Professor

Mississippi State University

UNITED STATES

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Jihyeong Son

Research Interests

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Articles (3)

Consumer’s contradictory needs: Functionality and sustainability on purchase intentions for sportswear

Emotion or Information: What Makes Consumers Communicate about Sustainable Apparel Products on Social Media?

Using social media to navigate changing rural markets: the case of small community retail and service businesses

Collaborators (1)

Juyoung Lee

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