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Jingbo Yuan

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Associate Professor

Shenzhen University

China

Research Interests

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Professors in Environmental Sustainability

Recent Grants

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Multimarket Contact, Market Concentration and Corporate Unethical Behavior

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Excellent Paper Award

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Outstanding Postdoctoral Research Achievement Award

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Articles (7)

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Collaborators (1)

Muhammad Ashfaq

Assistant Professor

Corvinus University of Budapest

HUNGARY

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Jingbo Yuan

Research Interests

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Recent Grants

Articles (7)

Identifying the determinants and consequences of post-recovery satisfaction in B2B customers: a multidimensional justice theory perspective

Inside out. Social media videos and destination branding. Neuromarketing using EEG technique

Complexity in the use of 5G technology in China: An exploration using fsQCA approach

Does polychronicity among sales employees develop B2B service recovery? A dual assessment through ambidextrous leadership

Does psychological ownership influence consumer happiness in playful consumption experience? Moderating role of consumer personality and game performance

Exploring the complexities of CSR and firm performances: Unveiling the relationship between social responsibility, ethical conduct, and consumer perceptions

Sustainable development in brand loyalty: Exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion

Collaborators (1)

Muhammad Ashfaq

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