Jitka Burešová
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assistant of professor
Czech RepublicResearch Interests
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About
Jitka Burešová is an Assistant Professor at the Technical University of Liberec in the Czech Republic. Her research focuses on brand extension strategies in fast fashion, including the socioeconomic and environmental impacts of wetlands. She has published articles examining new variables in brand extension models and competitive advantages through brand segmentation.
Recent Grants
Grant: Close
School age children and their perception of online marketing communication
Open Date: 2020-06-01
Close Date: 2023-05-01
Articles (5)
Year:
2024
Year:
2024
Year:
2024
Year:
2022
Year:
2022
Collaborators (3)
Maria Bałazińska
Central Mining Institute
Pavla Švermová
Technical University of Liberec
Roman Vavrek
VSB - Technical University of Ostrava
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