Jiwoong Shin

Professor of Marketing

Yale University

United States

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Jiwoong Shin is a Professor of Marketing at Yale University, USA. His research areas encompass targeted advertising, predictive analytics, and the implications of the gig economy on product quality. He has published extensively on topics including advertising strategies, consumer behavior, and the role of information disclosure in supply chains.

Articles (9)

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2025

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2024

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2024

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2024

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2023

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2023

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2022

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2022

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2021

Collaborators (3)

Jungju Yu

SOUTH KOREA

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ZHAO NING

Assistant Professor

The University of British Columbia

CANADA

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Woochoel Shin

Brian R. Gamache Professor and Associate Professor of Marketing

University of Florida

UNITED STATES

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Jiwoong Shin

Research Interests

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Articles (9)

Communicating Attribute Importance Under Competition

Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out

The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective

Predictive Analytics and Ship-Then-Shop Subscription

A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency

The Impact of the Gig Economy on Product Quality Through the Labor Market: Evidence from Ridesharing and Restaurant Quality

A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning

Information Disclosure Policy and Its Implications: Ratcheting in Supply Chains

Targeted Advertising and Consumer Inference

Collaborators (3)

Jungju Yu

ZHAO NING

Woochoel Shin

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