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Jiyao Xun

Has grant

Associate Professor

Xi’an Jiaotong-Liverpool University

China

Research Interests

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Recent Grants

Grant: Open

2026 Medical-Engineering Interdisciplinary Research Grants, Ruijin–XJTLU Intelligent Medicine Institute

Open Date: 2026-09-01

Close Date: 2027-08-01

Grant: Open

考虑顾客参与行为的数字化服务建模与调度优化方法研究 An Investigation of the Digitalized Service Modeling and Scheduling Optimization Methodology Considering the Customer Participation Behaviors

Open Date: 2026-01-01

Close Date: 2029-12-01

Articles (16)

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2026

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2024

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2023

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2023

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2023

Collaborators (5)

Les Dolega

Senior Lecturer

University of Liverpool

UNITED KINGDOM

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Jian Chen

Associate Professor

Xi’an Jiaotong-Liverpool University

CHINA

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Henk Huijser

Associate Professor/ Strategic Lead Educator Development & Recognition

Queensland University of Technology

AUSTRALIA

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Juming Shen

Head of Department

Xi’an Jiaotong-Liverpool University

CHINA

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Yicheng Wang

Assistant Professor

Xi’an Jiaotong-Liverpool University

CHINA

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ApplyKite TwinLearns as you apply

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Jiyao Xun

Research Interests

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Recent Grants

Articles (16)

Hotspots of New Retail and New Logistics Research: A Comparative Analysis Based on CiteSpace Knowledge Graphs

Beyond the SKU: a conceptual refinement of shopping cart abandonment in e-commerce

Augmented versus mixed reality in retail: segment-specific purchase pathways

From interaction to experience: Sequential mechanism of rapport and swift Guanxi in driving affective brand experience

Enhancing Undergraduate Entrepreneurial Education: The Role of Project‐Based Learning, Mentorship and Resilience

The role of immersion and digital personas in building customer loyalty in metaverse retailing

Interactivity in metaverse retail: product type’s role and emotional–cognitive mechanisms

Immersive technologies in retailing: a CiteSpace bibliometric analysis

The Role of Augmented and Virtual Reality in Shaping Retail Marketing: A Meta-Analysis

Maze of conveniences: re-examining hotel reviews and social media data

Cross-Border Merger and Acquisitions (M&A) Challenges and Opportunities

Managing Metaverse Retailing

Leveraging responsible artificial intelligence to enhance salespeople well-being and performance

Examining gains and pains of a new virtual internship design

Mobile Operating Systems’ Impact on Customer Value: IOS vs. Android

The impact of the future time perspective on student learning motivation and autonomous learning behaviours in the context of a work-based program

Collaborators (5)

Les Dolega

Jian Chen

Henk Huijser

Juming Shen

Yicheng Wang

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