Jiyeon So

Associate professor

Yonsei University

South Korea

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Jiyeon So is an Associate Professor at Yonsei University in South Korea (country code: 82). Her research primarily focuses on communication dynamics, misinformation diffusion, and the psychological effects of message framing and processing. Recent articles highlight her investigations into audience favorability, health messaging, and the impact of message fatigue on information sharing, particularly in the context of public health and social media.

Articles (10)

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2023

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2023

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2023

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2023

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2023

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2022

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2022

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2022

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2020

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2020

Collaborators (5)

Hyunjin Song

Professor

Yonsei University

SOUTH KOREA

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Mengfei Guan

University of Oklahoma

UNITED STATES

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Jiaying Liu

University of California, Santa Barbara

UNITED STATES

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Youllee Kim

Assistant professor

University of Denver

UNITED STATES

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Hayeon Song

Sungkyunkwan University

SOUTH KOREA

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Jiyeon So

Research Interests

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Articles (10)

Two faces of message repetition: audience favorability as a determinant of the explanatory capacities of processing fluency and message fatigue

Message fatigue beyond the health message context: a replication and further extension of So et al. (2017)

Diffusion of COVID-19 misinformation: Mechanisms for threat- and efficacy-related misinformation diffusion

The role of audience favorability in processing (un)familiar messages: a heuristic-systematic model perspective

What message features influence the intention to share misinformation about COVID-19 on social media? The role of efficacy and novelty

Is a success story of an underdog more powerful than one of a similar other? examining effects of model similarity and success attribution on intention to exercise

Beyond Depth and Breadth: Taking “Types” of Health Information Sought into Consideration with Cluster Analysis

Counterproductive effects of overfamiliar antitobacco messages on smoking cessation intentions via message fatigue and resistance to persuasion.

Tailoring Temporal Message Frames to Individuals’ Time Orientation Strengthens the Relationship between Risk Perception and Behavioral Intention

An Investigation of Cognitive Processing of Fear Appeal Messages Promoting HPV Vaccination: Predictors and Outcomes of Magnitude and Valence of Cognitive Responses

Collaborators (5)

Hyunjin Song

Mengfei Guan

Jiaying Liu

Youllee Kim

Hayeon Song

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