Jiyoung Lee

Assistant Professor

Sungkyunkwan University

South Korea

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About

Jiyoung Lee is an Assistant Professor at Sungkyunkwan University in South Korea. His research focuses on health-related misinformation, augmented reality, and the psychological effects of visual media, including the impacts of deepfakes and social media influencers. Recent publications explore topics such as emotional responses to misinformation, prosocial behavior in disaster contexts, and the dynamics of visual-text misinformation. Through his work, Professor Lee contributes to understanding the complexities of public health messaging and misinformation in contemporary media.

Articles (18)

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2025

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2021

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2021

Collaborators (9)

Rebecca Katherine Britt

Associate Professor

The University of Alabama

UNITED STATES

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Sai Datta Mikkilineni

The University of Alabama

UNITED STATES

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Jihyang Choi

Ewha Womans University

SOUTH KOREA

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Soo Yun Shin

Seoul National University

SOUTH KOREA

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Brian Britt

Associate Professor

The University of Alabama

UNITED STATES

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Jiyoun Suk

University of Connecticut

UNITED STATES

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Shaheen Kanthawala

The University of Alabama

UNITED STATES

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Miaohong Huang

The University of Alabama

UNITED STATES

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Da-young Kang

Assistant Professor

State University of New York College at Cortland

UNITED STATES

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Jiyoung Lee

Research Interests

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About

Articles (18)

Effects of Health-related Deepfakes on Misperceptions: Moderating Effects of Issue Relevance and Accuracy Motivation

The effects of augmented reality on prosocial behavior intentions in the disaster news context: The mediating role of physical presence and empathy

Capturing invisible health threats through augmented reality-based public health messaging: focusing on perceived realism, issue involvement, and message attitudes

Navigating the complexity of visual misinformation: Developing the Visual Misinformation Processing Model for visual-text misinformation dynamics

Impact of algorithm-driven comments on corrective information among young adults: focusing on emotional tone of comments and misinformation credibility

How terrorism cues affect attitude polarization over undocumented immigrants via negative emotions and information avoidance: A terror management theory perspective

The interplay of virtual reality and narrative story in disaster journalism through empathy, transportation, and identification

Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media Influencers Effects

Liked and shared tweets during the pandemic: the relationship between intrinsic message features and (mis)information engagement

Misinformation and the Paradox of Trust during the covid-19 pandemic in the U.S.: pathways to Risk perception and compliance behaviors

Taking the lead in misinformation-related conversations in social media networks during a mass shooting crisis

The Auxiliary Role of Virtual Reality in Enhancing the Effects of Disaster News on Empathy and Fear: The Mediating Role of Presence

The emotional effects of multimodal disinformation: How multimodality, issue relevance, and anxiety affect misperceptions about the flu vaccine

Unlocking Conspiracy Belief Systems: How Fact-Checking Label on Twitter Counters Conspiratorial MMR Vaccine Misinformation

User agency–based versus machine agency–based misinformation interventions: The effects of commenting and AI fact-checking labeling on attitudes toward the COVID-19 vaccination

Beyond Wishful Thinking during the COVID-19 Pandemic: How Hope Reduces the Effects of Death Arousal on Hostility toward Outgroups among Conservative and Liberal Media Users for COVID-19 Information

Communication Expressed on the COVID-19 Subreddit in the Midst of a Global Pandemic

Social Media as Risk-Attenuation and Misinformation-Amplification Station: How Social Media Interaction Affects Misperceptions about COVID-19

Collaborators (9)

Rebecca Katherine Britt

Sai Datta Mikkilineni

Jihyang Choi

Soo Yun Shin

Brian Britt

Jiyoun Suk

Shaheen Kanthawala

Miaohong Huang

Da-young Kang

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