Jo-Yun Li

Assistant Professor

University of Miami

United States

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Jo-Yun Li is an Assistant Professor at the University of Miami in the United States. Her research areas include corporate responsibility, public engagement in activism, and the impact of internal communication on employee experiences and organizational identification, particularly during crises such as the COVID-19 pandemic. Recent publications examine the role of perceived authenticity in corporate initiatives and the ethical considerations surrounding generative AI in workplace settings.

Articles (15)

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2025

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2025

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2024

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2024

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2023

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2023

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2023

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2023

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2022

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2022

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2021

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2021

Collaborators (2)

Yeunjae Lee

University of Miami

UNITED STATES

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Weiting Tao

University of Miami

UNITED STATES

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Jo-Yun Li

Research Interests

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About

Articles (15)

Corporate Responsibility to Race (CRR) and Its Effect on Public Engagement in Activism Against anti-Asian Hate: The Role of Perceived CRR Authenticity and Issue Importance

Be ethical then proficient: navigating employees’ ethical adoption of generative AI in the workplace

Toward a Gender Equality at Work via Activism The Role of Transparent Internal Communication

Organizations with True Heart: The Role of Organizational Identity in Shaping Consumer Attributions of Corporate Responsibility to Race (CRR) Motives

Predicting Public Cooperation with Face Covering at the Early Phases of COVID-19: Building Public Trust, Confidence, Knowledge Through Governmental Two-Way Symmetrical Communication

The Role of Symmetrical Internal Communication in Improving Employee Experiences and Organizational Identification During COVID-19 Pandemic-Induced Organizational Change

Collective Responsibility in the Workplace and its Effects on COVID-19 Vaccine Acceptance Among Employees: The Role of Strategic Internal Communication

Predicting Public Cooperation Toward Government Actions in the Early Stages of an Influenza Pandemic in the United States: The Role of Authentic Governmental Communication and Relational Quality

The role of strategic internal communication in empowering female employees to cope with workplace gender discrimination

How Dialogic Vaccine Communication in the Workplace Facilitates Employee Advocacy for COVID-19 Vaccine Uptake

To Disclose or Not? Understanding Employees’ Uncertainty and Behavior Regarding Health Disclosure in the Workplace: A Modified Socioecological Approach

Predicting Publics’ Compliance with Containment Measures at the Early Stages of COVID-19: The Role of Governmental Transparent Communication and Public Cynicism

Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: the case of Nike’s Colin Kaepernick campaign

The role of communication transparency and organizational trust in publics' perceptions, attitudes and social distancing behaviour: A case study of the COVID‐19 outbreak

Acculturation and Social Stigma: Mental Health Communicative Action and Help-seeking Behaviors among Chinese Immigrants in the United States

Collaborators (2)

Yeunjae Lee

Weiting Tao

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