Job Rodrigo Alarcón

Profesor Titular de Universidad

Universidad de Castilla-La Mancha - Campus de Albacete

Spain

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Job Rodrigo Alarcón is a Profesor Titular de Universidad at Universidad de Castilla-La Mancha - Campus de Cuenca, Spain. His research areas include entrepreneurial orientation, strategic sustainability, and the role of social capital in new product performance, particularly within tourism destinations. He has authored several recent articles exploring dynamics in these fields, including the relationships between knowledge assimilation, marketing capability, and cognitive social capital.

Articles (3)

Year:

2025

Year:

2024

Year:

2020

Collaborators (1)

Gloria PARRA-REQUENA

Profesor Contratado Doctor

University of Castilla-La Mancha

SPAIN

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Job Rodrigo Alarcón

Research Interests

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Articles (3)

Understanding the success of entrepreneurial orientation: the dynamics of the relationships between strategic sustainability and the company

Explaining New Product Performance Through Structural Social Capital: Mediation of Knowledge Assimilation and Marketing Capability in Tourism Destinations

Cognitive social capital and absorptive capacity as antecedents of entrepreneurial orientation: a configurational approach

Collaborators (1)

Gloria PARRA-REQUENA

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