Johan Hagberg
Professor
University of Gothenburg
SwedenResearch Interests
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About
Johan Hagberg is a Professor at the University of Gothenburg, Sweden. His research focuses on market society, digitalization in retail environments, and the historical dynamics of pricing strategies in 20th-century economies. Recent publications include studies on market devices and their role in loyalty strategies, as well as the impact of digitalization at prominent companies like IKEA.
Articles (5)
Year:
2025
Year:
2025
Year:
2022
Year:
2021
Year:
2020
Collaborators (3)
Hans Kjellberg
Professor
Stockholm School of Economics
SWEDEN
Franck Cochoy
Professor
Université Toulouse Jean Jaurès
FRANCE
Luis Araujo
Professor
The University of Manchester
UNITED KINGDOM
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