Johann Fortwengel

The formation of boundaries between established and emergent categories is a complex social process. Therein, our understanding of how symbolic boundaries translate into regulatory boundaries is underdeveloped. Extant research either treats laws and regulations for categories as given or assumes a seamless translation of a symbolic into a regulatory boundary. This sidelines that market participants actively contest and shape boundaries between categories. To address this lacuna, we open the black box of how symbolic boundaries are translated into regulatory boundaries. We adopt a discursive perspective and conduct a longitudinal study of the contestation around the categories of home sharing and short-term rental in Europe. Our analysis shows how symbolic and regulatory boundaries are formed in a causal sequential process, driven by shifts in the field positioning of market actors and in the discursive accounts they mobilize. We develop a theoretical model of the discursive foundation of category boundary formation. At the heart of our theorization are discursive accounts and how shifting coalitions of market participants mobilize them to shape the evolving symbolic and regulatory boundaries between an emergent and an established category. We contribute to category research by unearthing the interdependent formation of symbolic and regulatory boundaries and the role of discursive accounts in these processes.