Jonathan Bohlmann

Professor of Marketing and Innovation

North Carolina State University
Country flagUnited States

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About

Jonathan Bohlmann is a Professor of Marketing and Innovation at NC State University, located in the United States. His research focuses on topics such as incumbent inertia, innovativeness, and the performance (dis)advantages from a demand-side learning perspective. Additionally, he explores future directions in innovation management research through his recent publications.

Articles (2)

Year:

2024

Year:

2024

Collaborators (5)

Markus Baer

-

UNITED STATES
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Charles Noble

The University of Tennessee Knoxville

UNITED STATES
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Luigi De Luca

Cardiff University

UNITED KINGDOM
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minu kumar

Professor

San Francisco State University

UNITED STATES
View details

Victor Seidel

Professor of Innovation Management

Babson College

UNITED STATES
View details
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