Joon Sung Lee

Assistant Professor

Yonsei University

South Korea

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Articles (11)

Year:

2024

Year:

2023

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2023

Year:

2023

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2022

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2022

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2021

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2021

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2021

Year:

2021

Year:

2020

Collaborators (6)

Eun-Young Lee

Assistant Professor

Queen's University

CANADA

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Sungho Cho

Associate Professor

Bowling Green State University

UNITED STATES

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Daniel Connaughton

University of Florida

UNITED STATES

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Yongjae Kim

Professor

Kutztown University of Pennsylvania

UNITED STATES

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Daehwan Kim

Assistant Professor

Pusan National University

SOUTH KOREA

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Amy Chan Hyung Kim

Associate Professor

Florida State University

UNITED STATES

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Joon Sung Lee

Research Interests

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Contact this professor

Articles (11)

Charity running event for homelessness: the framing effects on prosocial behavioral intentions

The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM

The scarlet letter: impacts of moral emotions and attribution type on athlete stigmatization

Results From South Korean 2022 Para Report Card on Physical Activity for Children and Adolescents With Disabilities

Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements

Impact of Core and Peripheral Service Satisfaction on Team Identification and Revisit Intention: A Comparison of Minor and Major League Ice Hockey

The Impact of COVID-19 Crisis on Major Spectator Sport Industry in the U.S. and South Korea: Challenges and Outlook

Acceptance Intention of Healthcare Application by Middle and Elderly Based on the Technology Readiness 2.0 and Acceptance Model

Mediating Role of Satisfaction in the Relationship between Korean Professional Sport YouTube Content Attributes and Behavioral Intent of Baby Boomer Generation

Meta-Analysis for the Impact of Relational Benefits on Satisfaction, Immersion, and Intention

Sport Consumption Behavior of Baby Boomers: Using MMAT for Systematic Review

Collaborators (6)

Eun-Young Lee

Sungho Cho

Daniel Connaughton

Yongjae Kim

Daehwan Kim

Amy Chan Hyung Kim

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