JORGE SAINZ

FULL PROFESSOR

Universidad Rey Juan Carlos

Spain

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Jorge Sainz is a Full Professor at Universidad Rey Juan Carlos in Spain. His research areas include the application of Generative AI in market research, the impact of robotics on manufacturing, and the evaluation of educational interventions using AI. His recent publications encompass a variety of topics, such as machine learning models for economic evaluation and the effects of the pandemic on student wellbeing.

Articles (11)

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2025

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2025

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2024

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2022

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2022

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2022

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2022

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2021

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2021

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2020

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2020

Collaborators (3)

María Teresa Ballestar de las Heras

Associate Professor

Universidad Rey Juan Carlos

SPAIN

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Ismael Sanz

Universidad Rey Juan Carlos de Madrid

SPAIN

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AIDA GARCIA-LAZARO

University of Bath

UNITED KINGDOM

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JORGE SAINZ

Research Interests

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Articles (11)

Market research and knowledge using Generative AI: the power of Large Language Models

A Primer on Out-of-the-Box AI Marketing Mix Models

Quality of information about urologic pathology in English and Spanish from ChatGPT, BARD, and Copilot

Towards the Tyrell corporation? Digitisation, firm-size and productivity divergence in Spain

La pandemia y el bienestar emocional de los alumnos

Evaluación económica de intervenciones educativas en la LOMLOE: propuestas de mejora con inteligencia artificial

Why is your company not robotic? The technology and human capital needed by firms to become robotic

Impact of robotics on manufacturing: A longitudinal machine learning perspective

Is the transposition of EU directives homogeneous? An AI counterfactual example

Nuevos datos, nuevos retos: Iberoamérica en las últimas evaluaciones educativas

Knowledge, robots and productivity in SMEs: Explaining the second digital wave

Collaborators (3)

María Teresa Ballestar de las Heras

Ismael Sanz

AIDA GARCIA-LAZARO

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