José Veríssimo

Senior Associate Professor, Marketing & Strategy

Universidade de Aveiro

Portugal

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About

José Veríssimo is a Senior Associate Professor in Marketing & Strategy at Universidade de Lisboa, Portugal. His research areas encompass sensory marketing, organizational capabilities, and customer experience assessments. He has published extensively on topics such as organizational culture in the oil and gas sector, tourism experiences, and the relationship between strategic orientation and performance in the hospitality industry.

Articles (11)

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2024

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2024

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2024

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2023

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2023

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2022

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2022

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2022

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2021

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2021

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2020

Collaborators (2)

Roberta Rocha Freire

Accenture

PORTUGAL

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Arch woodside

Professor of Marketing (retired)

Boston College

UNITED STATES

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José Veríssimo

Research Interests

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Articles (11)

A bibliometric review and content analysis of research trends in sensory marketing

Airport experience assessment based on Skytrax online ratings and importance-performance analysis: a segmentation approach

Perspectives of organizational culture in the Brazilian oil, gas and biofuels companies

Organizational capabilities and SSCM: a bibliographic review and cluster analysis

The journey of culture and social responsibility and its relationship with organizational performance: pathway and perspectives

Memorable tourism experiences, perceived value dimensions and behavioral intentions: a demographic segmentation approach

Customers who misbehave: Identifying restaurant guests “acting out” via asymmetric case models

Memorable tourism experiences, perceived value dimensions and behavioral intentions: a demographic segmentation approach

The Relationship between Strategic Orientation, Service Innovation, and Performance in Hotels in Angola

Mapping co-creation and co-destruction in tourism: a bibliographic coupling analysis

From fans to buyers: antecedents of sponsor's products purchase intention

Collaborators (2)

Roberta Rocha Freire

Arch woodside

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