JOSE ALBERTO MARTÍNEZ GONZÁLEZ

Profesor e investigador

Universidad de la Laguna

Spain

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José Alberto Martínez González is a Professor and Researcher at Universidad de La Laguna, Spain. His research areas include hotel guest satisfaction, entrepreneurial behavior, and tourism competitiveness. He employs methodologies such as PLS-SEM and the Rasch mathematical model in his recent studies, focusing on factors that influence consumer loyalty and entrepreneurship.

Articles (12)

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2025

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2025

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2025

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2022

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2022

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2022

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2021

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2021

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2021

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2021

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2020

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2020

Collaborators (6)

José Gómez Galán

UNITED STATES

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Carmen D. Álvarez-Albelo

Universidad de La Laguna - Campus Guajara

SPAIN

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ALMUDENA BARRIENTOS-BÁEZ

PROFESOR AYUDANTE DOCTOR

Universidad Complutense de Madrid

SPAIN

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Eduardo Parra-López

Universidad de la Laguna

SPAIN

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Francisco J. García-Rodríguez

Professor of Business Management and Entrepreneurship

Universidad de la Laguna

SPAIN

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URSZULA KOBYLIŃSKA

Assistant Professor

POLAND

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JOSE ALBERTO MARTÍNEZ GONZÁLEZ

Research Interests

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About

Articles (12)

Predicting hotel guest satisfaction using TripAdvisor ratings and the PLS-SEM method

Hotel Guest Satisfaction: A Predictive and Discriminant Study Using TripAdvisor Ratings

Should bundling agreements between rival firms involve persuasive advertising differentiation?

Predicting the Entrepreneurial Behaviour of Starting Up a New Company: A Regional Study Using PLS-SEM and Data from the Global Entrepreneurship Monitor

El efecto de la transversalidad de la comunicación y la inteligencia emocional en el grado de turismo

Entrepreneurial competence perceived by university students: Quantitative and descriptive analysis

Exploring Personal and Contextual Variables of the Global Entrepreneurship Monitor through the Rasch Mathematical Model

Study of the Tourism Competitiveness Model of the World Economic Forum Using Rasch’s Mathematical Model: The Case of Portugal

Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites

Young Consumers’ Intention to Participate in the Sharing Economy: An Integrated Model

La imagen y empoderamiento de la mujer en el sector turístico

Influence of young consumers’ external and internal variables on their e-loyalty to tourism sites

Collaborators (6)

José Gómez Galán

Carmen D. Álvarez-Albelo

ALMUDENA BARRIENTOS-BÁEZ

Eduardo Parra-López

Francisco J. García-Rodríguez

URSZULA KOBYLIŃSKA

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