Jose I. Rojas-Mendez
Full Professor
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About
Jose I. Rojas-Mendez is a Full Professor at Carleton University in Canada. His research areas encompass luxury fashion marketing, consumer behavior, nation branding, and the impacts of socio-economic and cultural dimensions on consumer preferences. His recent publications include studies on phygital customer experiences, the allure of French wine, and strategies for authenticity in social media, among others.
Articles (10)
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2025
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2025
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2024
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2024
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2024
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2023
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2022
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2022
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2021
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2020
Collaborators (4)
Michael Hine
Associate Professor
Carleton University
Marta MASSI
Assistant Professor
Athabasca University
Gary Davies
Profesor of Business strategy
University of Chester
Andrea Vocino
Associate Professor
Deakin University
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