Juan Sánchez-Fernández

Head of Departament

University of Granada

Spain

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About

Juan Sánchez-Fernández is the Head of the Department at the University of Granada, Spain. His research primarily focuses on consumer neuroscience, political communication, and the neural mechanisms governing memory and perception. Recent articles explore topics such as the impact of neuromarketing on web design and the neural predictors of consumer behavior in response to various stimuli.

Articles (10)

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2025

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2022

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2022

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2022

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2022

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2021

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2021

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2021

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2021

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2021

Collaborators (3)

Teodoro Luque-Martínez

Professor

Universidad de Granada

SPAIN

View details

José Luis Zafra Gómez

Universidad de Granada

SPAIN

View details

Luis Alberto Casado-Aranda

Assistant Professor

Universidad de Granada

SPAIN

View details

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Juan Sánchez-Fernández

Research Interests

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Articles (10)

Neural Mechanisms of Memory Formation for Tailored Messages: A Neuroimaging Study

Neural Bases of Sector Bias in Perceptions of Public Versus Private-Sector Service Performance

Modulating the Neural Bases of Political Communications: Political Involvement and Perception of the Economic Situation

Evaluating the neural mechanisms of exposure and retrieval of hedonic and utilitarian banners: A fMRI study

¿Puede el neuromarketing ayudar a mejorar el diseño de la web de compra? Un estudio neurocientífico sobre entornos de compra hedónicos y utilitarios

Evaluation of the Work-Integrated Learning Methodology: Teaching Marketing through Practitioner Experience in the Classroom

Neural Predictors of Changes in Party Closeness after Exposure to Corruption Messages: An fMRI Study

Consumer Neuroscience Techniques in Advertising Research: A Bibliometric Citation Analysis

Analysis of the scientific production of the effect of COVID-19 on the environment: A bibliometric study

Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages

Collaborators (3)

Teodoro Luque-Martínez

José Luis Zafra Gómez

Luis Alberto Casado-Aranda

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