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Juliana Fernandes

University of Florida

United States

Research Interests

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Professors in United States

Articles (5)

Year:

2026

Year:

2026

Year:

2025

Year:

2025

Year:

2022

Collaborators (4)

Moritz Cleve

Assistant Professor of Advertising

University of Idaho

UNITED STATES

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Juliano Laran

Lecturer

University of Basel

SWITZERLAND

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Ekaterina Romanova

University of Kansas

UNITED STATES

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Regina Ahn

Assistant Professor

University of Miami

UNITED STATES

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Juliana Fernandes

Research Interests

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Articles (5)

The Impressions Brands Make in Times of Crisis: An Analysis of Impression Management Strategies Used in Pandemic-Themed Advertising

The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising

Highlighting Inaction Versus Action to Motivate Desirable Consumer Behaviors

Labeling immigrants: Examining the effects of labels on associations toward immigrants

The Anatomy of Viral Advertising: A Content Analysis of Viral Advertising from the Elaboration Likelihood Model Perspective

Collaborators (4)

Moritz Cleve

Juliano Laran

Ekaterina Romanova

Regina Ahn

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