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Julien Cloarec

Full Professor [PU] of Marketing

Jean Moulin University Lyon 3

France

Research Interests

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Professors in France Professors in Marketing Marketing professors in France

Articles (9)

Year:

2025

Year:

2025

Year:

2024

Year:

2024

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2023

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2023

Year:

2022

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2022

Year:

2022

Collaborators (2)

Cylien Gibert

Associate Professor

TBS Business School

FRANCE

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Bertrand Venard

Professor

Audencia Business School

FRANCE

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ApplyKite TwinLearns as you apply

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Julien Cloarec

Research Interests

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Articles (9)

“Talk social sciences to me”: Enhancing the dissemination of social sciences through mass media engagement

Unlocking minds: Psychological roadblocks to the adoption of AI-powered brain–machine interfaces

Transformative privacy calculus: Conceptualizing the personalization‐privacy paradox on social media

Tracking technologies in eHealth: Revisiting the personalization-privacy paradox through the transparency-control framework

Artificial Intelligence Serving Decision-Making in Marketing

Consequences of corruption: determinants of public servants’ job satisfaction and performance

Privacy controls as an information source to reduce data poisoning in artificial intelligence-powered personalization

Home, sweet home: How well-being shapes the adoption of artificial intelligence-powered apartments in smart cities

The personalization–privacy paradox at the nexus of social exchange and construal level theories

Collaborators (2)

Cylien Gibert

Bertrand Venard

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