Jung Eun Lee

Associate Professor

Virginia Polytechnic Institute and State University

United States

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Articles (8)

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Year:

2020

Collaborators (2)

Song-yi Youn

University of Missouri

UNITED STATES

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Jung Ha-Brookshire

University of Missouri

UNITED STATES

View details

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Jung Eun Lee

Research Interests

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Contact this professor

Articles (8)

The effects of a Disney masstige brand collaboration on perceptions of brand luxury: vertical versus horizontal product line extension strategies

The effect of fan-themed apparel products’ signal explicitness on fans’ perceptions: the moderating effect of fanship

Fashion Consumers’ Channel Switching Behavior During the COVID-19: Protection Motivation Theory in the Extended Planned Behavior Framework

Luxury marketing in social media: the role of social distance in a craftsmanship video

What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?

The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes: A mental imagery perspective

Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users

Fair trade advertising: Influences of information type and emotional appeal congruency

Collaborators (2)

Song-yi Youn

Jung Ha-Brookshire

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