Junichiro NIIMI
Associate Professor
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About
Junichiro Niimi is an Associate Professor at Meijo University in Japan. His research areas include behavioral psychology, public perception related to COVID-19, and statistical methodologies for predicting customer behavior. Recent articles demonstrate his focus on consistency in self-reported data, behavioral loyalty prediction, and the application of innovative analytical techniques in marketing contexts.
Articles (4)
Year:
2024
In this study, we aimed to understand and reduce the difference between self-report in a survey and the actual behavior. Thus, we investigated whether such a difference was caused by participants who engaged in insufficient effort responding (IER), which has been receiving increasing research attention. We collected and analyzed data of actual and self-reported smartphone game usage from behavior logs and survey responses including the items associated with the IER scale, respectively. The results confirmed a strong tendency of overreporting and low correlations between the behavior log and survey responses for IER participants. Although the distributions of survey responses differed between IER participants and others, those of the behavior log did not. In conclusion, when IER participants are excluded, the difference between the behavior log and survey responses reduces, but the distribution of the actual behavior remains the same without selection bias.
Year:
2023
Year:
2021
Year:
2020
Collaborators (2)
Takahiro Hoshino
Keio University
Kensuke Suzuki
Assistant Professor
Clark University
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