Junwei Yu
Associate professor
Université d'Angers
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Dr. Junwei Yu is an Associate Professor at the University of Angers in France. His research focuses on consumer behavior, with recent publications exploring topics such as the impact of health warning labels on alcohol packaging, the effectiveness of implied explosion in advertising, and the effects of motion on product packaging. Additionally, he has examined historical aspects of grain storage environments in the North China Plain. His work contributes valuable insights into marketing strategies and consumer psychology.
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Sophie Lacoste-Badie
Université de Lille
FRANCE
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