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Justin Matthews

Senior Lecturer

University of Auckland

New Zealand

Research Interests

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Professors in New Zealand Professors in Media Studies Media Studies professors in New Zealand

About

Justin Matthews is a Senior Lecturer at Auckland University of Technology, New Zealand. His research interests encompass a diverse range of topics including digital media, popular culture, and the intersection of art and technology. Recent articles explore themes such as AI in advertising, the impact of light on storytelling, and societal responses to the COVID-19 pandemic.

Articles (14)

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2026

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2020

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2020

Collaborators (3)

Matthew Guinibert

University of Auckland

NEW ZEALAND

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Joanna Page

Lecturer, Advertising and Brand Creativity

Auckland University of Technology, New Zealand

NEW ZEALAND

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Angelique Nairn

Associate Professor

University of Auckland

NEW ZEALAND

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Justin Matthews

Research Interests

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Articles (14)

Expert Eyes, Machine Hands

The limits of disruption: AI and the persistence of VFX labour

Beyond the veil: Popular culture, morality and the afterlife in contemporary society

Digital eternity: The holographic resurrection of music icons

From Traditional to Transformed

Are people's COVID-19 attitudes discriminatory or justified? A thematic analysis of New Zealander's responses to the pandemic

The Actotron

Holographic ABBA: Examining Fan Responses to ABBA’s Virtual “Live” Concert

Between light and shadow: The impact of light augmentation on storytelling and audience engagement in urban, commercial and public spaces

Exploring the integration of art and technology

The future of advertising campaigns: The role of AI-generated images in advertising creative

Artificial imagination: Industry attitudes on the impact of AI on the visual effects process

Lights, Action, Naughty Bits: A Thematic Analysis of New Zealanders’ Attitudes to Naked Attraction

Drama at Disney: A Thematic Analysis of Creative Worker Identity Negotiation and Identification in the Documentary Waking Sleeping Beauty

Collaborators (3)

Matthew Guinibert

Joanna Page

Angelique Nairn

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