Justin Paul

United States

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Articles (19)

Collaborators (4)

Leonie Hallo

Adjunct Associate Prof

University of Adelaide

Carolyn Strong

Professor of Marketing and Strategy

Cardiff University

UNITED KINGDOM

Ganesh Dash

SAUDI ARABIA

Mohd Sadiq

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Justin Paul

Research Interests

Explore related searches

Contact this professor

Articles (19)

Collaborators (4)

Leonie Hallo

Carolyn Strong

Ganesh Dash

Mohd Sadiq

Make your next move.

Justin Paul

Research Interests

Explore related searches

Contact this professor

Articles (19)

Marketing Outcomes and Shareholder Value: A Review and Research Agenda

Micro-celebrities’ interactive impact on brand attitude and purchase intentions

Hello! How Can I Help You? Role of Technology Appetite on AI Adoption in the Post‐Pandemic Era

Factors influencing behavioural intention to avail omnichannel service among Gen Y consumers

Unveiling the Metaverse retail environments: understanding consumer gratifications and buying behavior

Developing and validating a scale for entrepreneurial marketing orientations: EMICO framework and its impact on business performance in startups

How do digital natives perceive and react toward online advertising? Implications for SMEs

“I can't look at you while talking!” – fear of missing out and smartphone addiction as predictors of consumer's phubbing behavior

Signaling theory and its relevance in international marketing: a systematic review and future research agenda

INNOSERV: Generalized scale for perceived service innovation

Factors affecting green purchase behavior: A systematic literature review

Unraveling customer repurchase intention in OFDL context: An investigation using a hybrid technique of SEM and fsQCA

Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How?

Theory of dogmatism, personality traits and shopping behavior

Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love

Healthcare apps’ purchase intention: A consumption values perspective

Role of socioemotional wealth (SEW) in the internationalisation of family firms

Watching is valuable: Consumer views – Content consumption on OTT platforms

Organic food consumption and contextual factors: An attitude–behavior–context perspective

Collaborators (4)

Leonie Hallo

Carolyn Strong

Ganesh Dash

Mohd Sadiq

Make your next move.