Katarzyna Żyminkowska

Has grant

Prof. ATH

University of Bielsko-Biala
Country flagPoland

Research Interests

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About

Prof. Katarzyna Żyminkowska is a faculty member at the University of Bielsko-Biala in Poland. Her research interests primarily focus on customer engagement, particularly within the realms of artificial intelligence and social media marketing. Recent publications include studies on customer engagement orientation and the influence of product categories on customer motivation. She is dedicated to advancing knowledge in the fields of marketing and consumer behavior.

Recent Grants

Grant: Close

Cross-border Bees in V4 Countries - Building of Educational Entrepreneurship Start-ups in V4 Group

Open Date: 2016-10-01

Close Date: 2017-02-01

Grant: Close

Koncepcja Customer Engagement w zarządzaniu relacjami przedsiębiorstwa z klientem. Modele teoretyczny i pomiarowy

Open Date: 2015-01-26

Close Date: 2019-07-25

Grant: Close

Zintegrowane planowanie marketingowe przedsiębiorstw

Open Date: 2009-10-19

Close Date: 2012-10-18

Articles (3)

Year:

2025

Year:

2025

Year:

2023

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