Kateryna Horiachko

Professor of International Business

Spain

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Kateryna Horiachko is a Professor of International Business at the Madrid School of Marketing in Spain. Her research interests include social resilience in conflict environments, consumer value in recreational services, tourism risk evaluation, and environmental tourism management, with a specific focus on Ukraine. Dr. Horiachko's recent publications contribute significant insights into the dynamics of tourism and marketing in challenging contexts.

Articles (5)

Year:

2024

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Collaborators (1)

Francisco Javier Forcadell

SPAIN

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Kateryna Horiachko

Research Interests

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Articles (5)

Construyendo resiliencia social en entornos de guerra: el caso de Ucrania

THEORETICAL FUNDAMENTALS OF CONSUMER VALUE OF RECREATIONAL SERVICES

Evaluation of touristic risks while visiting ukraine and the risk perception by travelers

THEORETICAL FUNDAMENTALS OF MARKETING MANAGEMENT OF THE ENTERPRISE

MODELS OF ENVIRONMENTAL TOURISM MANAGEMENT IN UKRAINE

Collaborators (1)

Francisco Javier Forcadell

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