Keith Dinnie

Academic, Reader (Teaching and Research)

University of Dundee
Country flagUnited Kingdom

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About

Keith Dinnie is an Academic Reader (Teaching and Research) at the University of Dundee, located in the United Kingdom. His research areas encompass sectoral brand management, corporate identity, and the dynamics of power within organizational contexts. Recent publications include studies on social constructionist approaches in business-to-business markets and the complexities of corporate identity orientation.

Articles (3)

Year:

2023

Year:

2021

Year:

2020

Collaborators (2)

Giannina Warren

Middlesex University

UNITED KINGDOM
View details

Athina Dilmperi

Senior Lecturer in Marketing

Middlesex University

UNITED KINGDOM
View details
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