Kihan Kim

Professor

Seoul National University

South Korea

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About

Kihan Kim is a Professor at Seoul National University in South Korea. His research interests are focused on the dynamics of audience demand in sports media, public perception of esports, and the impacts of mega sporting events on local economies. His recent publications explore topics such as the communication strategies for promoting sports participation and the influence of branding in sports sponsorships.

Articles (10)

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2025

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2025

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2024

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2023

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2023

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2023

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2022

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2022

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2020

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2020

Collaborators (3)

Jimoon Kang

Research Professor

Korea University

SOUTH KOREA

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Hansol Kim

Seoul National University

SOUTH KOREA

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Chan Hyeon Hur

Assistant Professor

Florida International University

UNITED STATES

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Kihan Kim

Research Interests

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Articles (10)

Factors affecting audience demand for professional football game videos: an analysis of post-game highlight videos on streaming platforms

Public perception of esports: an examination of esports image and genre differences

Breaking the board: the rise of female Go players in Korea

Demand for Chinese Super League Broadcast: An Analysis of Broadcasters’ Match Selection and TV Ratings

Communication strategies for promoting sports participation for health: an examination of goal-framing effects in South Korea

The anticipated legacies of mega sporting events: An econometric analysis of Olympic announcement effect on the real estate market in small communities

Understanding the role of construal level in time-restriction

Broadcaster Choice and Audience Demand for Live Sport Games: Panel Analyses of the Korea Baseball Organization

The relationship between consumer engagements with Super Bowl ad tweets and the advertisers’ official Twitter accounts: a panel data analysis of 2019 Super Bowl advertisers

Sports sponsorship and the risks of ambush marketing: the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards corporations

Collaborators (3)

Jimoon Kang

Hansol Kim

Chan Hyeon Hur

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