Kim Seong Eun
Assistant Professor
Indiana University Bloomington
United StatesResearch Interests
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About
Kim Seong Eun is an Assistant Professor at Indiana University in the United States. Her research areas focus on consumer behavior, particularly in the context of promotional strategies and innovative digital assets such as Non-Fungible Tokens (NFTs). Recent publications include "Thoughts on Theory" and "Effects of Promotional Bundles with Non-Fungible Token (NFT) Fashion on Consumers’ Perceptions."
Articles (2)
Year:
2024
Year:
2024
Collaborators (1)
Jung Ha-Brookshire
University of Missouri
UNITED STATES
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