Koen De Bock
Full professor of marketing analytics & digital marketing
FranceResearch Interests
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About
Koen De Bock is a Full Professor of Marketing Analytics and Digital Marketing at Audencia Business School, France. His research interests encompass sentiment analysis using zero-shot learning, customer churn prediction through deep learning techniques, and explainable AI methods for operational research. Additionally, he explores the implications of embodiment and self-image in the metaverse and investigates factors influencing new venture performance.
Articles (11)
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2026
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2024
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2024
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2024
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2024
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2024
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2024
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2023
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2022
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2020
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2020
Collaborators (8)
Paul Steffens
Professor
University of Adelaide
Bart Baesens
University of Southampton
Johan Maes
Visiting professor
KU Leuven
Arno De Caigny
Associate professor of business analytivcs
IÉSEG School of Management
Jonas Debrulle
Associate Professor
IÉSEG School of Management
Robert Boute
Professor
Flanders Make (Belgium)
Stefan Lessmann
Professor of Information Systems
Humboldt-Universität zu Berlin
Dursun Delen
Regents Professor
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