Kyongseok Kim, Ph.D.

Professor

Towson University

United States

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Kyongseok Kim, Ph.D. is a Professor at Towson University in the United States. His research focuses on cognitive load in communication, particularly in the context of entertainment education and climate change communication. Recent articles authored by Dr. Kim examine topics such as the impact of open captions on learning and persuasion, as well as the effects of visuals in advertising.

Articles (6)

Year:

2025

Year:

2024

Year:

2023

Year:

2022

Year:

2021

Year:

2020

Collaborators (1)

Hyang-Sook Kim

Associate Professor

Towson University

UNITED STATES

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Kyongseok Kim, Ph.D.

Research Interests

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Articles (6)

A cognitive load model of entertainment education: Testing the effects of open captions on learning and persuasion

Communicating climate change in the era of anxiety: Testing a double-moderated-mediation model

A Review of CLT-based empirical research on climate change communication from 2010 to 2021

Visuals misleading consumers? Testing the visual superiority effect in advertising

Do viewers really talk about ads during commercial breaks? Findings from a South Korean social TV platform

Open Captioning as a Means of Communicating Health Information: The Role of Cognitive Load in Processing Entertainment-Education Content

Collaborators (1)

Hyang-Sook Kim

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