Lana Mulier
Has grant
Assistant Professor of Marketing
FranceResearch Interests
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About
Dr. Lana Mulier is an Assistant Professor of Marketing at IESEG School of Management in France. Her research areas include consumer behavior, advertising effectiveness, and sensory perception in marketing. Recent articles include studies on measurement of responses to threats, the impact of motion in food imagery, effectiveness of mobile vertical video marketing, and sensory appeals in healthy food advertising.
Recent Grants
Grant: Close
Approach and loss aversion: Effects of cognitive protective biases in public health campaigns
Open Date: 2017-10-01
Close Date: 2021-09-01
Articles (4)
Year:
2023
Year:
2021
Year:
2021
Year:
2020
Collaborators (3)
Hendrik Slabbinck
Associate Professor
Ghent University
Gudrun Roose
assistant professor
Ghent University
Iris Vermeir
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