Laure Jacquemier

Associate Professor

Aix-Marseille University

France

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Laure Jacquemier is an Associate Professor at Aix-Marseille Université in France. Her research focuses on consumer behavior, specifically in the areas of food marketing and online purchasing dynamics. Recent articles by Dr. Jacquemier explore the effects of the Nutri-Score in food advertising, as well as consumer perceptions regarding delivery failures and the role of human interaction in complaint handling.

Articles (5)

Year:

2024

Year:

2024

Year:

2023

Year:

2021

Year:

2021

Collaborators (1)

Barthelemy Sarda

University of Oxford

UNITED KINGDOM

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Laure Jacquemier

Research Interests

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Articles (5)

A randomized controlled trial to test the effects of displaying the Nutri-Score in food advertising on consumer perceptions and intentions to purchase and consume

A randomized controlled trial to test the effects of displaying the Nutri-Score in food advertising on consumer perceptions and intentions to purchase and consume

Attribution des défaillances de livraison des achats en ligne : le transporteur toujours fautif aux yeux du consommateur ?

Renforcer l’attractivité d’un métier en tension : impact d’une campagne d’affichage sur l’image, l’attitude et l’intention envers le métier de conducteur routier

The role of human interaction in complaint handling

Collaborators (1)

Barthelemy Sarda

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