Lauren Labrecque

University of Rhode Island

United States

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Articles (14)

Collaborators (4)

Kevin L. Sample

Assistant Professor

University of Rhode Island

UNITED STATES

Priscilla Pena

Assistant Professor

University of St. Thomas - Minnesota

UNITED STATES

Stefan Morana

Junior Professor

Saarland University

Aron Darmody

Associate Professor

Carleton University Sprott School of Business

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Lauren Labrecque

Research Interests

Explore related searches

Contact this professor

Articles (14)

Collaborators (4)

Kevin L. Sample

Priscilla Pena

Stefan Morana

Aron Darmody

Make your next move.

Lauren Labrecque

Research Interests

Explore related searches

Contact this professor

Articles (14)

Color Saturation and Perceived Sensory Intensity: An Account of Psychological Proximity

Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy

Artificial intelligence versus human service agents: How their presence shapes consumer information privacy concerns

Not all sunshine and rainbows: exploring the dark side of AI in interactive marketing

Are data breaches the new norm? Exploring data breach trends, consumer sentiment, and responses to security invasions

Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions

The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications

Small sounds, big impact: sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement

Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts

Effects of Sequential Sensory Cues on Food Taste Perception: Cross‐Modal Interplay Between Visual and Olfactory Stimuli

When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach

Addressing Online Behavioral Advertising and Privacy Implications: A Comparison of Passive Versus Active Learning Approaches

Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong

Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices

Collaborators (4)

Kevin L. Sample

Priscilla Pena

Stefan Morana

Aron Darmody

Make your next move.