Leping You

Assistant Professor of Strategic Communication

University of Miami

United States

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About

Dr. Leping You is an Assistant Professor of Strategic Communication at Miami University, United States. His research focuses on corporate political advocacy, community empowerment, and the effects of media exposure on consumer behavior. Recent articles explore themes such as the role of internal communication in whistleblowing intentions and the impact of political ideology on organizational relations.

Articles (12)

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2025

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2025

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2025

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2025

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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2021

Collaborators (2)

Zicheng Cheng

Assistant Professor

University of Arizona

UNITED STATES

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Yu-Hao Lee

University of Florida

UNITED STATES

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Leping You

Research Interests

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Articles (12)

Relationship Building and Community Empowerment: How Public-Serving Motive Informs the Public’s Assessment of Corporate Political Advocacy

Examining Issue Polarization and Advocacy Congruity as Antecedents of Corporate Political Advocacy

Media Exposure and Information Seeking as Antecedents: Individual Behavioral Response to Corporate Political Advocacy in the Case of Lyft’s Action Against the Texas Abortion Ban

How does effective internal communication impact employees’ external whistleblowing intention? The mediating role of the relational psychological contract

Mobilizing consumers through corporate political advocacy: how social-focus value congruence shapes corporate virtuous character

How political ideology affects the communication of organizational relations: A social network approach

From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers

When my organization is socially irresponsible: the joint effect of moral obligation and ideological psychological contract in digital employee activism

When my organization is socially irresponsible: the joint effect of moral obligation and ideological psychological contract in digital employee activism

How Value Congruence and Issue Relevance Affect Consumer Reactions to Corporate Political Advocacy

Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy

Testing the effects of reputation, value congruence and brand identity on word-of-mouth intentions

Collaborators (2)

Zicheng Cheng

Yu-Hao Lee

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