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Lin Liu

Professor, Department Chair of Digital Marketing

Beihang University

China

Research Interests

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Professors in Marketing

Articles (9)

Year:

2026

Year:

2025

Year:

2025

Year:

2025

Year:

2025

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Collaborators (2)

Yongliang Yang

University of Bath

UNITED KINGDOM

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X. Henry Wang

Professor

University of Missouri

UNITED STATES

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Lin Liu

Research Interests

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Articles (9)

Federated Learning with Free-Riding in a Duopoly Market

Platforms' Search‐Pattern Preference: The Role of Assortment

Returns Policy and Anticipated Regret

Green supply chain with strategic retailers: Transportation-based carbon penalty

Monetizing Showrooming

Partial‐depth search and search pattern comparisons

LLM technologies and information search

Partial sequential search and product differentiation

Innovation efficiency and firm competition

Collaborators (2)

Yongliang Yang

X. Henry Wang

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