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Lina Eklund
Associate Professor at Uppsala University
Research Interests
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About
Dr. Lina Eklund is an Assistant Professor at Uppsala University in Sweden. Her research focuses on gender representations in media, particularly within the gaming industry, as well as the impact of communication technologies on familial relationships. Recent publications include explorations of cultural heritage in video games and the dynamics of online anonymity. She is actively contributing to discussions on the interplay between technology, gender, and individual identity.
Recent Grants
Grant: Close
Controlling the Uncontrollable. The Impact of Reproductive Health Apps on Experiences of Pregnancy, Healthcare Professionals’ Work and Data Governance
Open Date: 2021-01-01
Close Date: 2024-12-01
Grant: Close
Dataspelens världar
Open Date: 2014-08-01
Close Date: 2016-08-01
Grant: Close
Social relations in the network society
Open Date: 2014-01-01
Close Date: 2016-12-01
Grant: Close
Anonymity and trust on the internet: an interdisciplinary project
Open Date: 2014-01-01
Close Date: 2016-12-31
Positions (1)
Matilda Tudor
Uppsala University
2 days ago
This doctoral studentship is based at the Department of Informatics and Media at Uppsala University, within the field of Media and Communication Studies. The department highlights a broad and interdisciplinary research environment that connects media and communication with information systems and interaction design, and the advertised project sits squarely within that critical and contemporary research profile. The PhD student will join AI Confidential: Emerging Forms of AI Chatbot Use for Emotional Support and Personal Well-being Among Young Swedes , a project funded by the Swedish Research Council. The project investigates how young people aged 15–18 interpret and relate to AI as a conversational partner in personal areas of life, and how this development intersects with the experiences and challenges of traditional healthcare providers. The doctoral student is expected to plan and carry out empirical studies as part of the project, working closely with the research team and building on an existing collaboration with Youth Guidance Centres in Sweden’s Västmanland Region. The post offers participation in seminar activities, workshops, conferences, and other department research events, with additional duties such as teaching and research administration possible within the employment. The project is led by Matilda Tudor and co-led by Lina Eklund. Their research profiles are described as spanning critical digital media studies and everyday automation, and the position is embedded in a collaborative international research environment at Uppsala University.
2 days ago
Articles (6)
This study analyzes representations of women—protagonists and NPCs—in Assassińs Creed games between 2007 and 2024, to explore the impact of the last decades’ work for gender rights on the English language AAA game industry. Through close playing, we explore game bodies with attention to the surface level of narrative, graphics, sound, and underlying mechanics of actions and reactions. Through netnography, we add promotional material, retail sites, and social movements of importance to the analysis. Results show four eras for female protagonists: nonexistent, protagonists in side games, defined by their male coprotagonists, and choose your gender. Over the 17 years studied, women are more present, and NPCs are more complex. Though female protagonists remain sidelined or shallow representations as female skins on male characters. We discuss how discrepancies and conflicts between artistic visions, marketing, and brand choices impact how women are represented, and the impact on representation by external cultural events, for example Gamergate/Metoo, during this period.
Year:
2024
Year:
2024
Year:
2023
Year:
2023
Year:
2022
Year:
2020
Collaborators (1)
Andrei Zanescu
Concordia University
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