Liudmyla SLIUSAREVA

Introduction. Sustainable development as a global phenomenon contributes to and determines the interdependence of factors in all functional areas of activity. The urgency of organizing and managing the market activities of agricultural enterprises and other subjects of the agrarian economy is growing due to the intensification of competition in the agricultural market by both domestic and foreign producers. The process of agricultural production lasts for months, so at the stage of determining the production program of an agricultural enterprise it is very difficult to respond in time to changes in consumer demand and increase the competitiveness of goods within the already established production schemes in the markets. The purpose of the article is to identify key determinants of ensuring the competitiveness of agricultural enterprises and other agricultural entities on the basis of sustainable development. Results. It is substantiated that the concept of sustainable development has a significant impact on the methodology of identifying problems and their development, considering them from the standpoint of interconnection, interaction and interdependence of individual components that ensure economic growth, environmental protection and social progress. It is also substantiated that the formation of mechanisms for managing the competitiveness of agricultural enterprises on the basis of sustainable development should take into account two essential principles: firstly, it is the formation of a balanced relationship in the triad – economy, ecology and social sphere, which means optimal use of human and nature resources provided by economic development; secondly, the solution of production problems based on the introduction of responsible innovations related to development not only at the present stage, but also taking into account the interests of future generations. Key words: sustainable development, competitive development, factors of sustainable develop-ment, factors of competitiveness, competitiveness management.