Lélis Espartel

Professor

IADE Superior de Marketing e Publicidade

Portugal

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About

Professor Lélis Espartel is a faculty member at IADE Superior de Marketing e Publicidade in Portugal. His research focuses on consumer behavior and technology in the marketplace, examining topics such as digital menus, autonomous technology, and consumer responses to 3D experiences. Recent articles explore areas including brand activism perceptions among LGBTQI+ consumers and the impact of social proximity on customer behavior.

Articles (10)

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2025

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2025

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2025

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2024

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2024

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2023

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2022

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2022

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2020

Year:

2020

Collaborators (2)

Sofia Almeida

Assistant Professor

Universidade Europeia

PORTUGAL

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Daniela Silvestre

Professora do Ensino Secundário

Ministério da Educação

PORTUGAL

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Lélis Espartel

Research Interests

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Articles (10)

Attributes in a digital restaurant/bar menu to increase customer satisfaction: an exploratory study with stakeholders

Autonomous technology in the marketplace: The impact of enjoyment on consumer responses

Consumer responses to 3D experiences: the role of enjoyment, surprise, and augmentation quality

The effect of social proximity, attribution, and guilt on accepting dysfunctional customer behavior

Consumer reactions to technology in retail: choice uncertainty and reduced perceived control in decisions assisted by recommendation agents

Authentic brand positioning or woke washing? LGBTQI+ consumer perceptions of brand activism

Construal level theory e comportamento do consumidor: uma década de estudos e novas possibilidades de pesquisa

What Brought Me Here? Different Consumer Journeys for Practices of Sustainable Disposal through Takeback Programmes

DISHONESTY IS CONTAGIOUS: INVESTIGATING THE DOMINO EFFECT OF DYSFUNCTIONAL CUSTOMER BEHAVIORS

Dishonesty is contagious: Investigating the domino effect of dysfunctional customer behaviors

Collaborators (2)

Sofia Almeida

Daniela Silvestre

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