Lorenzo Cantoni

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Università del Salento

Switzerland

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About

Professor Lorenzo Cantoni is a faculty member at Università della Svizzera italiana in Switzerland. His research areas include strategic localization practices, online communication in the fashion industry, and cultural sustainability in heritage tourism. Recent articles explore topics such as self-presentation in online learning, the role of fashion films as lifestyle manifestos, and the conceptual frameworks for managing UNESCO World Heritage Sites.

Recent Grants

Grant: Close

The convent, the mortar piece and the building site: An incredible adventure through geology, history and archaeology

Open Date: 2022-04-01

Close Date: 2024-03-31

Grant: Close

Forgotten colors - Rediscovering the original polychromy of early medieval wall paintings in the Raetia Curiensis region

Open Date: 2022-03-01

Close Date: 2026-02-28

Grant: Close

AUDITORIUM CULTURAL SUSTAINABILITY INDICATORS FOR HERITAGE TOURISM MANAGEMENT

Open Date: 2019-03-01

Close Date:

Grant: Close

Culture and Safety in Africa

Open Date: 2015-09-01

Close Date: 2018-01-31

Grant: Close

Integrating formal and informal learning

Open Date: 2013-08-01

Close Date: 2013-10-31

Articles (16)

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2025

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2023

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2023

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2022

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2022

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2021

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2021

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2021

Collaborators (3)

Tekila Harley Nobile

Post-doctoral researcher and lecturer

Università del Salento

SWITZERLAND

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Emanuele Mele

Lecturer

IULM University

ITALY

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chulmo koo

Kyungpook National University

SOUTH KOREA

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Lorenzo Cantoni

Research Interests

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About

Recent Grants

Articles (16)

Strategic localization practices and glocalization dynamics: insights from the fashion industry

Learning in Pyjamas: What Their Use of Webcams Reveals about Students’ Self-Presentation in Online Learning Activities

Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands*

Modelo conceitual de sustentabilidade cultural para patrimônios culturais da humanidade a partir da experiência da visitação

Communicating Heritage in Haute Couture. The Сase of Ulyana Sergeenko’s Spring-Summer 2021 Collection

“The Good Italian”: Fashion Films as Lifestyle Manifestos. A Study Based on Thematic Analysis and Digital Analytics

Personalisation (In)effectiveness in email marketing

Personalization and customization in fashion: searching for a definition

A Proposal to Categorize Cultural Sustainability Elements for the Management of World Cultural Heritage Sites

eLearning Courses for Tourism and Heritage during a Pandemic: The Case of ‘Tourism Management at UNESCO World Heritage Sites (Vol. 3)’

Managing Digital Media During the Lockdown: The Case of Sanctuaries in Lazio, Italy

Identifying the nature of authentic and fake reviews in restaurant context

The perception of UNESCO World Heritage Sites' managers about concepts and elements of cultural sustainability in tourism

Cultural localization in online heritage promotion

What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram

A review of digital fashion research: before and beyond communication and marketing

Collaborators (3)

Tekila Harley Nobile

Emanuele Mele

chulmo koo

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