Luca Marinelli

About

Dr. Luca Marinelli is an Assistant Professor at Università Politecnica delle Marche in Italy. His research focuses on category performance measurement through the integration of sell-out and shopper behaviour data, the impacts of technology distraction on self-regulation and work engagement, and the role of intellectual capital in financial stability within the pharmaceutical sector. Additionally, he explores the digital transformation of SMEs, particularly the emergence of digital innovation hubs as knowledge brokers.