Luis Martinez

Universidade de Aveiro

Portugal

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Articles (15)

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2023

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2022

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2022

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2022

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2022

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2022

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2021

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2021

Collaborators (7)

Duc Hoang

University of Lisbon

PORTUGAL

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Jose Torres-Pruñonosa

Universidad Internacional de La Rioja

SPAIN

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Belén Rando

Professora Auxiliar Convidada

Universidade de Lisboa Instituto Superior de Ciências Sociais e Políticas

PORTUGAL

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Mariella Miraglia

UNITED KINGDOM

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Erzsébet Malota

Corvinus University of Budapest

HUNGARY

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Luis F. Lages

Universidade de Aveiro

PORTUGAL

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Sofia Kousi

Universidade de Aveiro

PORTUGAL

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Luis Martinez

Research Interests

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Articles (15)

Customer-to-Customer Communication: Referral of High and Low Involvement Products through Stimulated Word-of-Mouth

Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management

Balancing people, planet and profit

Revisiting a model of customer engagement cycle: a systematic review

Introduction: Special Issue on digital marketing and eCommerce

Young german consumers’ perspectives of rental fashion platforms

Revisiting a model of customer engagement cycle

Do all brand CSR initiatives make consumers happy?

Online customer engagement in the post-pandemic scenario

Online Grocery Shopping in Germany: Assessing the Impact of COVID-19

The effectiveness of sales promotion techniques on the millennial consumers’ buying behavior

The impact of anthropomorphism on customer satisfaction in chatbot commerce: an experimental study in the food sector

Sickness presenteeism in the aftermath of COVID-19

Color in web banner advertising

Nudging Consumers toward Healthier Food Choices: A Field Study on the Effect of Social Norms

Collaborators (7)

Duc Hoang

Jose Torres-Pruñonosa

Belén Rando

Mariella Miraglia

Erzsébet Malota

Luis F. Lages

Sofia Kousi

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