Madhubalan Viswanathan

Professor

Loyola Marymount University

United States

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Articles (10)

Year:

2024

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2022

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2021

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2021

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2021

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2021

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2021

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2021

Year:

2021

Year:

2021

Collaborators (2)

Norma Scagnoli

Chief Learning and Innovation Officer

Illinois Institute of Technology

UNITED STATES

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Samanthika Gallage

Assistant Professor in Marketing

University of Nottingham

UNITED KINGDOM

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Madhubalan Viswanathan

Research Interests

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Articles (10)

Addressing difficulties with abstract thinking for low‐literate, low‐income consumers through marketplace literacy: A bottom‐up approach to consumer and marketing education

Launching an Online Business Program at Scale: A Retrospective Case Study of Disruptive Innovation Before the Pandemic

How Global Marketing Can Be More Global and More Marketing: A Bottom-Up Perspective from Subsistence Marketplaces

Negotiated Agency in the Face of Consumption Constraints: A Study of Women Entrepreneurs in Subsistence Contexts

Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces

A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania

Extreme exclusion and relative deprivation in subsistence marketplaces: A study in a refugee settlement in Nakivale, Uganda

Introduction to the special section on subsistence marketplaces

Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India

Unequal but essential: How subsistence consumer–entrepreneurs negotiate unprecedented shock with extraordinary resilience during COVID‐19

Collaborators (2)

Norma Scagnoli

Samanthika Gallage

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