Mafalda Nogueira

Instituto Português de Administração de Marketing

Portugal

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Articles (9)

Year:

2025

Year:

2025

Year:

2024

Year:

2024

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2023

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2023

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2021

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2020

Year:

2020

Collaborators (2)

Natália Costa

Professora Assistente

Escola Superior de Tecnologia e Gestão

PORTUGAL

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Sandra Gomes

Professor Convidado

Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão

PORTUGAL

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Mafalda Nogueira

Research Interests

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Articles (9)

How influential can a sustainable digital influencer be? An exploratory study on the relationship between influencing skills and followers’ environmental concerns, awareness and pro-environmental behaviour

How influential can a sustainable digital influencer be? An exploratory study on the relationship between influencing skills and followers’ environmental concerns, awareness and pro-environmental behaviour

The ESG Menu: Integrating Sustainable Practices in the Portuguese Agri-Food Sector

PERFIL DOS CONSUMIDORES DE FAST FASHION: UM ESTUDO DE CASO DA PARFOIS

The Impact of Customer-Centric Sustainability on Brand Relationships

Sustainable mobility choices: Exploring the impact of consumers' values, attitudes, perceived behavioural control and subjective norms on the likelihood to choose sustainable mobility options

Sustainable packaging: Does eating organic really make a difference on product-packaging interaction?

Consumer Attitudes Toward Food and Nutritional Labeling: Implications for Policymakers and Practitioners on a National Level

Volunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (EBE) Dimensions to Understand Volunteers’ Contributions to Build Nonprofit Organizations’ Brands

Collaborators (2)

Natália Costa

Sandra Gomes

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