Magdalena Graczyk-Kucharska

About

Magdalena Graczyk-Kucharska is an Assistant Professor at Poznan University of Technology in Poland. Her research areas include teamwork competences, customer relationship management in artificial intelligence, and sustainable marketing. Additionally, she explores spatial data mining for human resources challenges and models for developing creativity in future engineers. Her recent articles reflect a focus on optimizing human resources for Generation Z and competency modeling in the context of Industry 4.0.