Magdalena Grębosz-Krawczyk
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About
Magdalena Grębosz-Krawczyk is a Professor at Lodz University of Technology in Poland. Her research areas include consumer motivations in nostalgic toy markets, barriers to knowledge valorisation, and the impact of pro-ecological packaging on purchase intentions in the food sector. She also explores employee motivation across generational cohorts in the IT industry, perceived brand authenticity, and factors influencing the adoption of green energy solutions.
Recent Grants
Grant: Close
Place branding (r)evolution - the management of the smart city's brand
Open Date: 2019-04-01
Close Date: 2019-07-01
Grant: Close
Nostalgia in brand management
Open Date: 2016-01-01
Close Date: 2020-01-01
Grant: Close
Brand Management in the context of retromarketing
Open Date: 2015-01-01
Close Date: 2015-01-01
Grant: Close
Determinants and methods of partner brands selection in co-branding projects
Open Date: 2011-01-01
Close Date: 2015-01-01
Grant: Close
Managing a portfolio of local brands by French investors in Poland
Open Date: 2009-01-01
Close Date: 2010-01-01
Articles (14)
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2025
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2025
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2025
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2024
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2024
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2023
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2022
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2021
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2021
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2021
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2020
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2020
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2020
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2020
Collaborators (5)
Agnieszka Zakrzewska-Bielawska
Dean of Faculty of Organization and Management; Head of Institute of Management; Professor
Lodz University of Technology
Sylwia Flaszewska
Assistant Professor
Lodz University of Technology
Beata Glinka
Head, Chair of Entrepreneurship and Management Systems
University of Warsaw
Dagna Siuda
Lodz University of Technology
Aldona Glińska-Neweś
professor
Uniwersytet Przyrodniczy w Poznaniu
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