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Magdalena Grębosz-Krawczyk

Professor

Lodz University of Technology

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Poland

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Research Interests

Social Media Marketing

30%

Digital Marketing

20%

Consumer Psychology

50%

Marketing

50%

C

20%

Polish Literature

20%

Broadcasting

10%

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Recent Grants

Grant: Close

Place branding (r)evolution - the management of the smart city's brand

Open Date: 2019-04-01

Close Date: 2019-07-01

Grant: Close

Nostalgia in brand management

Open Date: 2016-01-01

Close Date: 2020-01-01

Grant: Close

Brand Management in the context of retromarketing

Open Date: 2015-01-01

Close Date: 2015-01-01

Grant: Close

Determinants and methods of partner brands selection in co-branding projects

Open Date: 2011-01-01

Close Date: 2015-01-01

Grant: Close

Managing a portfolio of local brands by French investors in Poland

Open Date: 2009-01-01

Close Date: 2010-01-01

Articles9

Collaborators4

Agnieszka Zakrzewska-Bielawska

Dean of Faculty of Organization and Management; Head of Institute of Management; Professor

Lodz University of Technology

POLAND

Sylwia Flaszewska

Assistant Professor

Lodz University of Technology

POLAND

Beata Glinka

Head, Chair of Entrepreneurship and Management Systems

University of Warsaw

POLAND

Aldona Glińska-Neweś

professor

Uniwersytet Przyrodniczy w Poznaniu

POLAND